Influencers

The newest advertising trend

What do you notice about this type of marketing? Social media marketing is the advertising of the future. People are getting famous for social media trends and follow everywhere they look. The following these influencers have are the perfect target audience for major companies and even smaller businesses' products. Social media has taken over marketing in our technologically run world, making these influencers the prime target for marketing.

Relationships

Influencers must employ the most important strategy to build and maintain relationships with their followers. Responding to and interacting with followers catches the attention of others. Not only that, but taking suggestions and ideas for content from followers guarantees they will come back and watch to see their ideas used. Engaging with other influencers of like content will also result in new followers for each influencer from the other's following. Relationships and communication are the basis of gaining followers and the social media aspect of this kind of advertising.

Role in Marketing

Due to the billions of followers influencers acquire, it makes them the perfect advertisers. Product placement in videos and pictures is just the start of the sort of advertising influencers play in marketing. Some companies take it as far as to pay influencers to use their products in videos at a fraction of the cost of other advertising. Influencers are not only refined to a single social media outlet. The vast array of popular platforms also helps advertise to different groups of people, not necessarily specific to the influencer but also to the social media they use.

Marketing Perspective

The use of social media influencer advertising changes the relationship between the company and the consumer, as the influencer fosters the relationship more so than the company. The perspective changes as the company is no longer the root of the product's influence. The influencer's expertise is now what catches and keeps the consumer's attention, drawing in new demographics.