Effectively Impacting the Consumer Through Digital Media

WhirlPool Style

Whirlpool is a company that caters to the needs of the everyday household. The company realized customer engagement was limited to customer service. In an effort to change the conversation, whirlpool launched a campaign to reach their customers. The campaign ‘Every day, care’ was meant to show that these necessary chores were more an act of love to be shared. They share stories from real families on their websites, social media platforms, and television commercials that prove to mean something to their customers.

Social And Consumer Experience

The social and consumer experience is addressed by allowing the customers to share in their own personal experiences with each other. Their stories are shared on both Facebook and Instagram. Making it a personal experience connects fellow customers along with the company through shared encounters. These experiences bring joy and companionship to their audience.  

Digital Media Followers

Whirlpool’s social media accounts are family-friendly. Around-the-house tips and tricks are shared alongside customer stories. This friendly environment is very inviting, and the company responds to its customers to generate continued interaction. While their interactions and posts are effective, as you can tell by their post engagement, they need to do something to counter the negative comments generated on every post. The company replies, but that does not change the angry reactions on Facebook. Generating more positive likes could help as well by focusing on Instagram, where there aren’t negative reaction options.

#EveryDayCare – whirlpool, DigitasLBi and Crowdtap - the shorty awards. The Shorty Awards - Honoring the best of social media. (n.d.). Retrieved September 27, 2022, from https://shortyawards.com/8th/everydaycare-whirlpool-digitaslbi-and-crowdtap-2